Challenge

Converting Landmark properties to luxury residences requires a delicate balance of mixing old and new elements. 37 Warren is a distinctive and prominent Art Deco Icon on the Corner of Warren and Church Street that has been restored into a collection of authentic loft residences. The 18-unit project was converted from a seven story 1931 commercial building developed by BazBaz Development and Handel Architects.

Results

37 Warren accomplish an initial burst of contracts and we strategized with the team to flow under the radar while finishing construction to than debuted a new model apartment that helped sell the remainder penthouses asking $5.85-$7.25 million.

Strategy
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