Brand Monitoring

Perception is reality, especially when it comes to your online brand reputation. Due to increased transparency and access to information, simply making public statements isn’t going to work anymore. Consumers have become empowered (better informed) to decide how and when to spend their money. This empowerment has resulted in placing greater accountability on organizations.

Conversations are happening about your brand, whether you’re aware of them or not. These conversations have direct impact on your customers’ decision-making.

We help monitor what people are saying about your brand.

Why it’s important:

  • 90% of consumers say that buying decisions are influenced by online reviews
  • 79% of consumers trust online reviews as much as personal recommendations

We’re here to manage your brand presence and protect its reputation. In order to understand what people are saying about your brand, we monitor conversions, both negative and positive. We utilize brand monitoring tools that allow us to listen, respond and track your online brand reputation.

If there are positive conversations online about your brand, it’s nice to connect with them to solidify the relationship.

If there are negative conversations online about your brand, you can learn and grow from them and improve your relationships. The most negative consumers can be turned into the most influential positive supporters of your brand. People want to be heard, so it’s important to listen.