More people than ever are using the web as their primary way of finding local businesses, making this a crucial time to establish your online visibility.

75% of searchers never scroll past the first page.  3 out of 5 people choose a company in the first five seconds.  That’s why you have to be on the first page of a search on Google or Bing.  OMG can help.  As experts in real estate and SEO, we can help you become more visible throughout the internet.

We view SEO as part of your larger marketing strategy.  It should be integrated with other efforts, including real estate listings, ads, video, etc.

What is SEO?

Search Engine Optimization is an element of online marketing.  The goal of SEO is to increase your visibility on Google or Bing when someone does a search for a keyword that relates to your business.  The importance of your website’s optimization is based on the fact that search engines and online directories (such as StreetEasy & CityRealty) are how Internet users discover websites.  Search engine optimization takes into consideration how search engines work and what people are searching for.  OMG professionals work with your website so that search engines – and your customers – can find you.

Building a solid SEO strategy consists primarily of selecting relevant keywords and providing valuable content related to those keywords.  SEO for your website should include:

  •  Relevant keywords
  •  Valuable content (images, videos, text, listings) that is shared and integrated with social
  •  Website that loads quickly
  •  Images and content
  •  Backlinks from relevant sites
  • Content marketing/blogging

SEO & Social Media

To succeed at SEO, you must generate fresh and compelling content.  The best way to do this is through social media.  You can use your blog (if you have one) plus social media sites to generate relevant content.  This plays a big part in helping your site to be more visible on Google.

OMG can help you with your social media marketing program.

SEO firm as part of the marketing team

OMG can provide SEO services as a stand-alone service.  We are often brought in to work with a design firm, web developer, or PR team to make sure that all web-related work is properly optimized for search engines.