Online Marketing Group is here to help you make things happen online. Together, we’ll explore the various online marketing opportunities available and recommend those that make sense for you. Then, we make it happen, with a team of Internet experts who implement an online plan efficiently and creatively.
Defining success online
An interactive audit provides serves as a blueprint for developing a plan of action to maximize your success online. A well designed website and a strategic, well executed marketing strategy is key to your success.
The Issues
• How to build a website that succeeds in driving sales and generating leads.
• Measuring our competition online, and what makes them successful, or not, online?
• How to drive traffic to your site and persuade those visitors to take the action we desire?
Website Audit – Building the most effective website
Success depends on a thorough analysis of your target and their online behavior. We conduct a thorough review of traffic patterns and user behavior, to evaluate your site structure, navigation, content and layout.
From there, we can suggest opportunities for added functionality or changes to improve the website’s performance.
Information Architecture – The “skeleton” of your website
Information Architecture is the blueprint for how information is organized on your website. More than just a road map, successful IA makes your site “intuitive” easy to use and very efficient.
Online Marketing Group will refine your Information Architecture to help visitors enjoy & value your site; and to return to it.
Design – “Look and Feel” affects perception
The look and feel of your website influences how visitors perceive your organization. Images, colors and graphics represent company’s culture, message and attitude. The design is critical to help you differentiate your organization from everyone else.
We have an experienced team of individuals who have designed and programmed hundreds of websites. We work closely with our clients to develop an online presence that works to keep them on the site longer and hopefully, become bona fide leads.
Web Usability
Many people online are looking for information or are trying to perform a specific action, such as research or product purchase. The huge volume of information available online has conditioned users to become very impatient – with so many options out there. If your site frustrates users, they will abandon your site in favor of another. A website with strong usability is far more likely to convert traffic into leads.
Content Management System
Good content management lets you completely control your website, without having to rely on an outsources “tech” firm. It gives non-”tech” people the ability to change, update, revise and delete any content area of your site.
We can help by customizing a CMS package for your business’ specific needs. Or, we can help integrate an “off the shelf” package into your current website maintenance process.